What is Collaborative Consumption? And who is doing it? Collaborative Consumption is the organized sharing, bartering, lending, trading, renting, gifting, and swapping through online and real-world communities. From social lending (Zopa) to car sharing (Zipcar) and co-working (HubCulture), from peer-to-peer rental (Zilok) to collaborative travel (Air BnB) and neighborhood sharing schemes (WeCommune)… people Watch video…