euronews focus – TV: the dinosaur of the digital age?

www.euronews.com Television is becoming increasingly global. The programs we see on our screens, whether documentaries or soap operas, quiz programmes or films, are produced in various countries around the world. However there is one place where all of those working in this sector meet up. MipTv, in Cannes, France. It is the largest event of its kind in the world, and over 11000 people from over 100 countries gather in Cannes to buy and sell TV shows. It is a huge market for the television. But how well does this market work? And what products can be found here? Anne de Kerckhove, Director of Entertainment Division at Reed MIDEM told euronews about the event: “So, here it’s all about TV. It’s where your future police series, detective stories, love romances, telenovelas, reality TV shows, all these shows get discovered here, sold to over 100 countries. It’s where really all the makers of the best TV come together and trade each other series and launch new exciting products for the TV”. But the economic crisis has hit companies hard, and all now have to deal with certain financial constraints. This makes co-production a very popular money saving option, and many come to Cannes to find a partner who can help finance their projects. Ove Rishoj Jensen of the European Documentary Network spoke of the benefits of co-production: “Co-production and working together across borders can really help with bringing the right amount of financing and really fulfilling the financial needs …